Thank you for Subscribing to Agri Business Review Weekly Brief
In Canada’s bustling agricultural scene, where technology meets tradition, one leader is pushing boundaries and transforming the way farmers operate— Jenna (Munro) Milano. As Senior Director of Digital Technology at McCain Foods, Jenna is working to bring the future of farming to life by integrating practical digital tools with a passion for agriculture. Her work focus goes beyond creating new technology; she is dedicated to helping farmers work smarter, improve their yields and develop sustainable practices for the future.
From Digital Innovation To Agtech Leadership
Jenna’s journey into AgTech began at Corteva Agriscience, a company at the forefront of agricultural solutions. There, she led the development of game-changing products that brought technology directly into the hands of farmers. Farmers could manage their farms from their phones— tracking everything from soil health to pest control and crop yields. The impact of these tools went beyond the technology itself, enabling farmers to make informed decisions faster and enhance resource management. Her leadership at Corteva was a blueprint for a thriving digital farming ecosystem. Jenna helped shape Granular, a suite of digital farming products designed to make complex data accessible and actionable, empowering farmers to thrive in a competitive market.
A strong advocate for cross-industry collaboration, she worked closely with designers, engineers, and commercial partners to ensure that every project aligned with the needs of both farmers and the environment. Jenna believes the most impactful innovations stem from diverse perspectives, and she sees the future of agriculture as a collective effort.
Jenna’s path wasn’t always set in stone. Her journey through the tech world started back at IBM Interactive Experience, where she first developed mobile and digital solutions for various industries. Working on large-scale projects, leading teams, and creating unique mobile solutions, Jenna learned how to balance the needs of tech with the practicalities of real-world implementation.
Leading Agtech At Mccain Foods
At McCain Foods, a company deeply involved in agriculture and food production, Jenna’s role is to advance digital innovation across its farming operations. Working alongside a team of experts, she is helping to integrate more ingenious technology into every stage of the process, from planting to harvest.
Collaborating with McCain’s digital and agricultural teams, Jenna ensures that technology isn’t just an add-on but a vital part of modern farming. The tools being developed are designed to help farmers stay ahead in an evolving industry. They provide real-time data, predictive insights and automation to enhance productivity and sustainability.
Smarter Practices For A Changing World
From unpredictable weather and fluctuating prices to the growing need for sustainable practices, she understands the pressures facing modern agriculture. AI and machine learning are at the core of her approach, offering farmers more innovative ways to predict crop performance, manage pests and optimize irrigation. By turning complex data into practical insights, these technologies empower farmers to make proactive, informed decisions that improve resilience in the field.
Jenna’s ability to drive digital transformation is just one part of what makes her stand out. She continuously pushes technological boundaries, exploring new ways it can revolutionize agriculture and enhance the lives of those who depend on it. As Canada’s AgTech sector continues to grow, she is shaping a future where farming and technology evolve together to create lasting change.
A strong advocate for cross-industry collaboration, she worked closely with designers, engineers, and commercial partners to ensure that every project aligned with the needs of both farmers and the environment. Jenna believes the most impactful innovations stem from diverse perspectives, and she sees the future of agriculture as a collective effort.
Jenna’s path wasn’t always set in stone. Her journey through the tech world started back at IBM Interactive Experience, where she first developed mobile and digital solutions for various industries. Working on large-scale projects, leading teams, and creating unique mobile solutions, Jenna learned how to balance the needs of tech with the practicalities of real-world implementation.
Leading Agtech At Mccain Foods
At McCain Foods, a company deeply involved in agriculture and food production, Jenna’s role is to advance digital innovation across its farming operations. Working alongside a team of experts, she is helping to integrate more ingenious technology into every stage of the process, from planting to harvest.
Collaborating with McCain’s digital and agricultural teams, Jenna ensures that technology isn’t just an add-on but a vital part of modern farming. The tools being developed are designed to help farmers stay ahead in an evolving industry. They provide real-time data, predictive insights and automation to enhance productivity and sustainability.
Smarter Practices For A Changing World
From unpredictable weather and fluctuating prices to the growing need for sustainable practices, she understands the pressures facing modern agriculture. AI and machine learning are at the core of her approach, offering farmers more innovative ways to predict crop performance, manage pests and optimize irrigation. By turning complex data into practical insights, these technologies empower farmers to make proactive, informed decisions that improve resilience in the field.
Jenna’s ability to drive digital transformation is just one part of what makes her stand out. She continuously pushes technological boundaries, exploring new ways it can revolutionize agriculture and enhance the lives of those who depend on it. As Canada’s AgTech sector continues to grow, she is shaping a future where farming and technology evolve together to create lasting change. 
